Текст як транслятор соціокультурної міфології: до проблеми медіалізації літератури

Abstract

The article focuses on the question of contemporary literature functioning as a high-capacity means of sociocultural mythology transmission when it turns to be the institution that uses the well-known myths for the concrete social purposes. Under such conditions the chosen novels by B. Werber could be viewed as those that take part in public opinion forming process, the texts that function as the carriers of the social memory and transmitters of the sociocultural mythology.