READER IN COMMUNICATIVE DISCOURSE OF MODERN LITERARY MAGAZINE

Abstract

The features of modern literary magazine communicative discourse are explored in the article. The author suggests that the classical receptive triad «author — text — reader», according to the literary journal specifics, can be expanded to «author + editor-compiler — magazine as integral text — reader». In the article a cultural and semiotic reconstruction of the reader’s image with the key metaphor «Emotional Reading Landscape» based on the materials of the magazines «Vsesvit» and «Vsemirnaia Literatura» is outlined. The main reader strategies, in particular, waiting for the magazine, enjoyment of possession, first reading, reading, interpreting, collecting, etc. are defined in the article.