MEDIA-IDENTITY AND PROBLEMS OF YOUTH CREATIVITY

Abstract

The article is devoted to psychological features of modern literary creativity of the youth in the context of the problems of media identity formation and development. It compares different versions of creativity: real creativity, remake and selfie. It defines the features of modern culture which influence the process of creation and the life of modern youth in general: the transformation of spiritual-moral oundations
of life, the promotion of simulacra and pseudo-art, patchwork identity and self-centeredness.It is given the characteristic of valuable, cognitive and interactive aspects of modern youth being and development as well as their impact on the creativity development or blocking. It is offered recommendations for the development of young people’s creative abilities: special attention is drawn to the need to include
young people in real life, with real life experience. Dedication as well as serious and hard work, including self-improvement, deep respect for the world and culture, a wider outlook and continuous personal and professional development — the key success of "man of art".