Ідеї Л. Вітгенштейна як основа розуміння мовних ігор мережевих текстів масової комунікації

Abstract

The article foregrounds the need to use a language game theory by L.Witgenstein for the Internet mass media texts’ analysis. It is said that the philosopher’s approach to interpretation of language game gives the opportunity to understand the social roots of media texts, demonstrates personal self-actualization, experiences cultural, historical and social influence upon the content of mass media texts. It is proved that tight connection between the language game and reality, contextual sign-meaning, both following from L.Witgenstein’s theory, are crucially important for mass media texts analysis based on social communicative approach.